We love delicious food. And we love life. Which is why we created AMIDORI.
After many years of intense research about technologies and raw materials our vision comes true when we founded AMIDORI in spring 2015. We succeded in founding an alternative for meatlike and other products, because we are certain that food not only tastes good but that it can also make the world a better place a bite at a time. Our dishes are genuine food for your body and soul. They are not only 100% vegetarian but also 100% tasty. And they don't contain any soya. That’s how we ensure that you can enjoy a varied diet. No intensive animal farming, monocultures or overfishing of the oceans. Our alternative is called M¡dori®. And this is made up entirely of protein-rich raw materials like pulses and cereals. All are at home in Europe, grown locally and produced in an environmentally friendly process. That's our way of showing that taste, health and feeling good are an ideal fit.
Friedrich Büse (Founder), Jens Wedel (CEO)
So our environment also gets a good deal.
from field to fork.
From the first idea to the finished Midori.
Diversity instead of monoculture.
AMIDORI consciously doesn’t use soya - often, hectares of rain forest are deforested to grow this. Instead, we rely on regional two- to three-field crop rotation and as such invest in ecological, sustainable agriculture – and also in happy farmers, because fair trade should not only apply overseas.
100% physical – no chemical additives.
Our production uses zero chemical additives, only heat and pressure. 100% of what remains after production is recycled. We exclusively use renewable energies, such as hydropower, during manufacture. We are one of only a few producers who can truly say that our food also gives nature a good deal.
Eat delicious, healthy meals.
A must-have for every day. We can’t survive without proteins. They strengthen our muscles, fill us up and help us lose weight.
In addition to vitamins, they are also extremely important for healing wounds and for the immune system. Amino acids ensure that water, vitamins, fats and minerals get to where they need to go in your body. Pulses are ideal for this. Lupins for instance contain many essential amino acids. Meaning those that our bodies cannot make themselves.
We make the world better a bite at a time.
Diversity that tempts you to take a bite: M¡dori®. We currently use M¡dori® as an alternative to meat products such a bolognese, burgers or pulled pork. The taste of M¡dori® unfolds naturally to release the satisfying flavour that makes our product so unique. And that’s just the beginning.
We think that variety is fun, especially where food is concerned. Which is why M¡dori® is available in many flavours to match every taste. To drink, suck or chew. No matter what you choose to make with M¡dori®: every meal will contain not just a whole load of protein, but also many healthy nutrients, minerals and vitamins.