Our guiding principle is: "from field to fork". This is the operational principle of a fully integrated value-added chain, beginning with the careful selection of seeds to cultivation, harvest, manufacture, logistics, packaging and sales. All links in this chain are committed to acting sustainably. We believe that the time is now. More and more people are deciding to go ‘flexitarian’ as they want to eat less meat. At amidori, we are finding new ways to make sure people on a plant-based diet get everything they need without sacrificing anything in terms of health or enjoyment, all while helping to preserve the environment, nature and animals.