amidori blog

news from the world of amidori

On our blog we are informing about all the exciting stuff happening. Internal, bizarre, absurd, important and unimportant news and stories... 

Healthy
YEAH! 💚 We won – twice 🏆🏆 M¡dori® is now the proud winner of the Healthy Living Awards 2018 in two categories: “vegan products” and “meat alternatives”. The nutrition advisor “eat healthy” and the running magazine “RUNNING” have honored us with the title “innovative product for a healthy lifestyle”.
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coop
NEW: Amidori now also available in 180 Coop stores The good news continue - following our successful launch in a number of Real markets in Germany last week, we now can announce: We are now also available in Switzerland. Since beginning of this week our Amidori Pulled Natur is available for our Swiss neighbors in Coop.   We are delighted to have another partner on our side, Coop, who will support us to introduce even more people to the world of Amidori. You can currently find our Amidori Pulled Natur in the chilled section of 180 selected Coop stores. We hope for a successful start,
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Ertl
New Midori® food trailer from 16th October in Bamberg!   Midori® from AMIDORI is becoming more and more popular not only in supermarkets or at events from Wacken to Bellevue Palace. Our big AMIDORI street food team also ensures that we get more and more space in canteens or in towns in front of public buildings. We regularly supply, e.g. in our home town Bamberg the employees of the Media Group Oberfranken or the Swiss Post Solutions.   Since October we have a permanent position: You can find us in front of the ERTL shopping center from 16.10. with fixed opening hours.
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Real
NEW: M¡dori® is now available also in Real Markthalle Braunschweig We are delighted that Braunschweig citizens now can also enjoy Midori®. We are even more delighted that we are part of brand-new super Real Markethalle. The Markthalle Braunschweig is in addition to supermarkets in Hamburg and Lübeck, the third Real, in which our M¡dori® products are available. And this Markthalle really has it all. After the pilot market in Krefeld, Real has now opened its second Markthalle in Braunschweig at a value of 20 million euros.
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Abendschau
This week, we were visited by Bayerischer Rundfunk (BR)! While researching suitable topics for the “Green Week” fair in Berlin, BR came across a previous report on plant-based proteins at the Fraunhofer IVV in Freising/Weihenstephan. Our partner, the Fraunhofer IVV, then recommended us to the broadcasting station to allow for a complete report from basic research to market introduction. This is why BR joined us this week to film the processing of M¡dori® at our headquarters in Stegaurach near Bamberg.
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pottkieker
»Shoot for the moon and you will reach the stars« - M¡dori® among star chefs!    Together with Fabio Haebel, we had the honour of offering M¡dori to the palates of fine dining enthusiasts at the first Pottkieker Festival at Rindermarkthalle Hamburg. With loads of plant-based proteins, 100% bite and zero soya, we managed to win over the demanding guests.
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We are delighted to act as partners to the »KunztKüche«* project by Hamburg’s street magazine Hinz&Kunzt *. For 25 days (between 4 and 28 April), 25 top-notch chefs will be cooking for a good cause — with M¡dori too. In the evenings, Salt & Silver, Kitchen Guerrilla, Tim Mälzer and our »Tasting Session« friend Nils Kaffke are going to create three courses each, whilst host Lutz Bornhöft of Cookup* will support and join them in creating three alternatives with M¡dori.
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Friedrich_Buese_Image
Hello, I am Friedrich Büse, founder of the AMIDORI Food Company. As a master butcher and consultant in the meats industry, I haven been working on my idea of a new food category that is entirely based on plant protein, for over a decade. Our team grew from day today and I am very happy that there are more than 100 employees now, who have taken up the cause of developing and producing healthy, nutritious and yummy products with me. We are producing unique foods with a maximum transparency and to the highest quality standards from European plant fibres.
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Whip your hair back and forth for me baby – and free your taste! At the biggest heavy metal festival worldwide in Wacken, our street food team were serving the 75.000 fans yummy meals with zero soy and loads of plant protein. Enough power for three days of head banging and fist pumping! Enthusiastic metal heads from across 80 nations showed us the devil horns gesture and we were really happy to see that our M¡dori® is meeting the taste of so many worldwide.    
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